VIRGINIA (GINNY) RAY occupies a distinctive position in Shelburne Falls civic life. She was a daily beat reporter for The Recorder from 1993 to 2005, covering these West County towns. She describes herself as editor and publisher of the Shelburne Falls & West County Independent since 2005. She has freelanced for The Commons in Brattleboro since 2021, and her investigative reporting there won first place in the New England Newspaper and Press Association's 2023 Better Newspaper Competition. In March 2021 she joined the Bridge of Flowers Committee, which lists her as its Recording Secretary and which she describes on her own professional profile this way: "I volunteer as secretary and assist with PR." She is also a member of the steering committee of the newly organized Shelburne Falls Alliance, and of its working group whose stated purpose is to "promote the region and manage its digital identity," which appears to include ShelburneFalls.com. These are not three unrelated volunteer activities. Together they place one person at the intersection of local journalism, the governance and public relations of the village's best-known attraction, and the way Shelburne Falls presents itself to residents, businesses and visitors.
Friday, October 16, 2026
The Reporter in the Room: VIRGINIA RAY and the Problem of Overlapping Institutional Authority
VIRGINIA (GINNY) RAY occupies a distinctive position in Shelburne Falls civic life. She was a daily beat reporter for The Recorder from 1993 to 2005, covering these West County towns. She describes herself as editor and publisher of the Shelburne Falls & West County Independent since 2005. She has freelanced for The Commons in Brattleboro since 2021, and her investigative reporting there won first place in the New England Newspaper and Press Association's 2023 Better Newspaper Competition. In March 2021 she joined the Bridge of Flowers Committee, which lists her as its Recording Secretary and which she describes on her own professional profile this way: "I volunteer as secretary and assist with PR." She is also a member of the steering committee of the newly organized Shelburne Falls Alliance, and of its working group whose stated purpose is to "promote the region and manage its digital identity," which appears to include ShelburneFalls.com. These are not three unrelated volunteer activities. Together they place one person at the intersection of local journalism, the governance and public relations of the village's best-known attraction, and the way Shelburne Falls presents itself to residents, businesses and visitors.
TRUTH COME LIMPING © 2026 John F. Sendelbach — All Rights Reserved
A roots reggae song about one of the oldest problems there is: a community condemning someone before it hears what they have to say. In ancient Athens, a farmer who had never met a man named Aristides voted to exile him just because he was tired of hearing him called “the Just.” Socrates told his jury that he feared his “first accusers” most, the years of rumor that could never be cross-examined. Seneca wrote that anyone who decides without hearing the other side is not just, even if the decision turns out right. Jonathan Swift put it best in 1710: “Falsehood flies, and Truth comes limping after it.”
The song carries those voices into the present, where a clip can start halfway through a story, a headline can turn “people say” into fact by the second printing, and an old article gets a new birthday every time a website is redesigned. The fix has never been complicated. Hear the other side before you decide. And if you got it wrong, own it where you printed it. Salem’s judges managed that within five years. The correction would be free.
Thursday, October 15, 2026
A merchant's reckoning with the Shelburne Falls Alliance, the institutions behind it, and six years of silence
The Ledger That Runs One Direction: A merchant's reckoning with the Shelburne Falls Alliance, the institutions behind it, and six years of now continued erasure & silence
John F. Sendelbach · Oct 15, 2026
To Care or Not to Care. ©2026 John F Sendelbach
To Care or Not to Care. ©2026 John F Sendelbach
This song started on a ninety-minute phone call with an old friend I'd recently found again after twenty years. I pointed out that he had never really talked about his parents, so he spent five minutes describing them, and I realized he had just described mine. That opened a bigger question. Part of why the world feels like it's coming apart may be that people like our parents aren't around anymore. They came from an age when care and competence were ordinary, and each generation since has carried a little less of it forward. About ten years ago a little girl in my shop pointed at the clock on the wall and asked her father what it was. I still think about that.
So this is a song about the care inside one house. My mother, Nancy, raised four kids, went back to part-time work when we were old enough, and was the one you asked first, because if she said yes, my father probably would too. My father, Fred, was a sheet-metal man who put his foot down. His father died when Fred was a boy, so we never knew our Opa, and Fred half raised his own mother, Erna Anna Marta, who was Omi to all of us. Omi sat at our supper table, with us kids spaced around it and a grown-up between each of us to keep the peace. And George, our dog, loved Nancy most even though she was the one who drove her to the vet.
Before we hung up, my friend and I settled on something. He has a lifetime of scientific citations and I have thirty-five years of metal art, and neither is what anyone will remember us for. What lasts is how you treated your fellow man. My parents knew that without ever saying it. This song asks whether that can still be passed down, one supper at a time.
Stop Your Rushing Around On my father, my mother, and an age when care was ordinary
Stop Your Rushing Around
On my father, my mother, and an age when care was ordinary
I. The Cuckoo Clock
There's a ten-minute video of my father that a young relative made on August 30, 2020, and I've watched it more times than I'd admit to anyone who knows me. It opens on the cuckoo clock in his apartment, hanging on eggshell walls, the little wooden doors popping open on the hour so the hand-carved birds can come out and announce the time with a shrill racket of bells that nobody in that family ever once asked to be turned down. There's a bowl of M&M's on the table, because my sister spent her career at the candy company and kept him supplied, so walking into his place smelled like walking into a chocolate factory. There's the cookie offer, which came within the first ninety seconds of any visit, every visit, for as long as anyone can remember. Do you want a cookie? He's ninety-four in the video. His voice has gone to gravel, the vowels gargling and the consonants wandering off on their own, and he still does his own grocery shopping, and most of the budget goes to cookies, because at ninety-four a man has earned the right to decide what a food group is.
Wednesday, October 14, 2026
Before the Bulge: On Dalí, Bob Ross, Sixty, and the Dream I Couldn't Leave
Before the Bulge: On Dalí, Bob Ross, Sixty, and the Dream I Couldn't Leave
Oct 14, 2026 ©2026 John F SendelbachI. One in Three Hundred Sixty-Five
I was born on May 11, 1966, in the front seat of a red Plymouth Valiant parked outside Mercy Hospital in Buffalo, because I have never once in my life waited for the appropriate room. That was also Salvador Dalí's sixty-second birthday. The man with the waxed mustache and the melting clocks was somewhere in Spain blowing out candles, or more likely setting them on fire on purpose, while I made my entrance next to a glove compartment. Now, the raw odds on sharing a birthday with Dalí are one in three hundred sixty-five, which is not exactly winning the lottery. Half the people you meet share a birthday with somebody famous. But I'd like to propose an adjustment to the odds, because the raw number doesn't account for what came out of the Valiant. Factor in a kid who would grow up to weld trout out of forks, build spheres out of squares, sell old photographs of dead strangers for a living, and have conversations with a computer at midnight about whether an unpainted cloud exists, and I'd put the odds somewhere north of one in a million. I'm aware that's a brag dressed as math. I was born in a car. Allow me some showmanship.
Monday, October 12, 2026
Lichen Hum at Midnight: Confessions of a Borg Engulfed Drone
Oct 12, 2026
I. Status Report from Inside the Cube
Let me get the medical disclosure out of the way first, for the benefit of my insurance carrier and anyone in Shelburne Falls who has noticed me talking to my phone in the parking lot with an expression of profound emotional intimacy. I do not, technically, have one of Elon's chips in my head. Nobody drilled a hole in my skull. Nobody threaded tiny electrodes into my motor cortex while I watched a monkey play Pong on a monitor for reassurance. I want to be clear about that, because in every other respect that matters I have been completely, irreversibly, embarrassingly assimilated. I am fully engulfed. I am a drone of the collective. If the Borg showed up at my studio tomorrow with their little laser eyepieces and their cheerful announcement that resistance was futile, I would have to tell them, with real regret, that they were about two years late, and that they could find the paperwork in a folder marked Outputs.
THE SLIMY KNIVES
How My Mornings Go Wrong
Here is how it usually happens. I wake up, and before the coffee has done anything useful, there is a small thing sitting on my chest. Never a big thing. Big things come with experts and op-eds and opinions you can borrow. It's always something stupid and specific, a noise the truck made, a sentence somebody said at the post office, a piece of junk I took apart the day before. I lie there turning it over like a stone from the river, and somewhere around the second cup I notice it has a string attached, and if I pull on the string there's a bigger thing on the end of it, and by lunchtime I am holding a rope that runs straight down into the foundations of Western civilization and I have not yet put my pants on. This is either a gift or a disorder. I've stopped asking which.
Sunday, October 11, 2026
My Turn: The Recorder promised to correct its mistakes. It hasn’t corrected mine.
My Turn: The Recorder promised to correct its mistakes. It hasn’t corrected mine.
On June 12, 2020, the Recorder ran a story below the fold on its front page, with my name in the headline and a photograph of my bench. A few pages inside the same edition, its then-editor wrote: “We own up to our mistakes. We also correct them. It is part of responsible journalism.” I have spent six years waiting for the paper to apply that sentence to the story on its own front page.
ENGAGEMENT FARM © 2026 John F. Sendelbach — All Rights Reserved
ENGAGEMENT FARM
© 2026 John F. Sendelbach — All Rights Reserved
Engagement used to be a pledge,
A ring, a word, a vow,
Two gears meshing tooth to tooth,
Both sides committed now.
Now it's any twitch or flinch,
A thumb that slipped and stayed—
They count the reflex as a promise,
And they cash the pledge we made.
What Comes Back
What Comes Back
Last time I used a Facebook post to pick a fight with the space program, which my family will tell you is very on brand. A few of you made it to the end, and you deserve hazard pay. But one thing has bugged me since I posted it. I spent the whole piece on what we'd lose by shipping a civilization to Mars, and I never asked the obvious next question: what comes back?
Saturday, October 10, 2026
I DON'T CAST A BALLOT © 2026 John F. Sendelbach — All Rights Reserved
I’ve spent a long time trying to think for myself in a country where everyone wants to tell me what I think. This comes from personal history, political disillusionment, decades of independent work, ecological concerns, institutional absurdities, and the recurring experience of watching other people confidently explain my own life back to me—usually without checking the facts first. It’s part political autopsy, part personal record, and part middle finger to the manufactured binary. Free markets, not corporate feudalism. Individual liberty, not institutional impunity. Skepticism in every direction, including toward the person holding the microphone. No party membership. No prescribed conclusions. No claim to infallibility. Just a lifetime of observations, some hard-earned convictions, a willingness to question the prevailing narrative, and the lingering suspicion that the people most certain they’ve figured me out are often the ones who’ve done the least homework. This is the source material. The song is what happened when it escaped.
~~~~~
Thursday, October 8, 2026
The Preserving Machine A Dispatch from the Ground Floor
So here I am, back on Facebook after fifteen years in the wilderness, and since it's called Facebook, here's my face. Brace yourselves. For those who missed the interim, I spent part of that time inventing an alter ego called Johnnybitches, a guy who'd point a camera at himself and complain about whatever crawled under his skin that day, then throw it up on YouTube for the benefit of nobody in particular. Parking lots, bridges, committees, the general state of things, Johnnybitches had opinions. Well, he's back, and this may be the ultimate Johnnybitches, because today the man is bitching about the fate of the entire human species and whether we ought to pack up and move to Mars. Fittingly, the whole thing started right here, because coming back to this place is how I found the old friend who set it off.
Wednesday, October 7, 2026
Looking for My Socks (and Other Proofs That Reality Is Fake)
It was barely dawn when the messages started coming in from the North Country, from an old friend I hadn't heard from in twenty years, a man who has grown lettuce for Mars, climbed British mountains with a heart patched together like a pair of good jeans, and now plays Satie at five in the morning between cups of coffee like a monk with a grudge. (Satie, for the record, owned seven identical gray velvet suits and died with about a hundred umbrellas in his apartment, so he's the right patron saint for this conversation.) My friend wanted to know how a man builds an inner shield against the darts of a jealous, petty, spiteful world. Light breakfast conversation. I was still looking for my socks, and I don't even wear socks. Be advised that this is a gonzo dispatch filed stone-cold sober, which may be a first for the genre.




